5 Ways to Amplify Your Smoke Shop’s Brand Voice Digitally

When it comes to todays highly saturated marketplace, smoke shops can’t rely solely on location or product selection to stand out. What will have your business stand out, it’s the unique brand voice you provide being the personality, tone, and values your business communicates online, that’s what makes your shop memorable, trustworthy, and uniquely you. In an industry often being misrepresented, or overlooked by mainstream marketing platforms, having your brands voice amplified digitally gives you full control over your narrative, build loyalty, and reach your ideal customers.

Here are five proven ways to amplify your smoke shops brand voice in the digital space.

Your website will often times be the first impression your business gives to potential customers, a cookie-cutter site won’t speak for you, it would speak for everyone. Instead, a fully custom website design tailored specifically for your business needs, allows you to express your actual tone, personality and values. Whether your shop is modern and clean, edgy and urban, or relaxed and boho, your design should echo your identity.

Not only will your website need to be aesthetically pleasing, it should be a storyteller. Telling the story of your business and why you started to begin with. Every headline, product description, and blog post should speak in your shop’s voice and reflect the values that make your brand more than just a retailer.

Your website shouldn’t have a bunch of words put together to hit some sort of minimum word count per page, it should be where your brand voice really comes alive. Sharing your expertise, connect culturally, and keeping your digital presence active are all crucial aspects of gaining trust online through your content. Whether you’re breaking down the differences between vape pens and disposables or highlighting your favorite new glass drops, every piece of content should reflect your unique tone and perspective.

When it comes to social media, it’s easy to post randomly or switching tones from platform to platform but that’ll lead to confusing followers. Instead, develop a consistent voice guide where you’ve decided if your brands a witty and meme-friendly or informational and product focused or maybe even community based and natural? Sticking to the style you choose is critical across Instagram, Facebook, TikTok or wherever your shop shows up. Use captions, stories, and DMs as extensions of your brand. Even short responses like “we got you 🔥” vs. “our staff will assist you shortly” speak volumes about your brand’s personality.

One of the biggest overlooked ways to amplify your brand voice by using your costumers’ voices. It’s as simple as featuring reviews, testimonials, and even User Generated Content (UGC) that’ll reflect your shops values.

Encourage happy customers to leave Google reviews, tag you on Instagram, or share their favorite products.

Then showcase this content with flair. Repost their stories with a branded twist, highlight regulars in your newsletter, or film mini-interviews with return customers.

Utilize email lists and SMS contacts as a VIP audience, because these are people who already care about your business enough to opt in. Use these channels to reinforce your brand’s tone through constant updates, promotions and even deals specific to them ensuring you’re providing value and not just trying to sell a product. Utilizing automated sequences, you can even have custom replies that feel personable to the customer but aren’t taking time out of your day or adding any busy work to employees. Keep your subject lines, tone, and calls-to-action in character, and your audience will start to recognize your messages by voice alone.