Local SEO for Smoke Shops: Get Found in Your Area

When someone searches “smoke shop near me” or “vape store in Jacksonville” into Google or other search engines, they’re usually your ideal audience, wanting to make a purchase that same day. Which is why local search visibility is every for brick-and-mortar smoke shops. Local SEO ensures your business shows up on Google Maps, local directories, and in the top organic results when people are searching nearby.

When it comes to SEO, the keywords you target make the difference from not being found online to significant results that convert online traffic into foot traffic. Keywords you should be focusing on are considered “high-intent, location-based keywords” which would be keywords that provide the item or thing a potential customer might search for with the location added, for example. Smoke shop in Jacksonville, FL or Delta 8 in Jax which both drastically increase the chances of you showing up when nearby users search for what your business sells.

Once your smoke shop has it’s own website with accurate business information, now you can submit it unto local and industry specific directories, such as Leafly, Yelp, Weedmaps and others that reinforce your online presences legitimacy and help Google associate your business with your service area.

Making sure your website is SEO friendly goes more than just the basic pages around your site, it’s highly recommended to also have a blog page. Keeping consistent relevant content builds domain authority and ranks for long-tail keywords which increases the chances of your website appearing to those searching for what your business provides. Making sure your blog keeps relevant, up to date information is crucial for ensuring your blog keeps reminding Google of the value your business provides instead of just posting on your blog once, make sure you keep a content schedule allowing for a weekly post schedule or more to have a consistent presence online through your blog.